Proj: City Rebranding

The Creative Brief:

The task was to produce two logo studies for a local city government rebranding that was presented and pitched among the local government leaders. The logos should represent and embody the city which was once Philippines’ capital city; it should reflect heritage, history, diversity, culture, as well as how it adapted with the modern times. Both logos are inspired by the art deco movement – which is the very same art movement that the iconic architecture of the building is based on-, adding a twist of modern minimalist style.